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Brand Development

Building brand values and managing brand integrity

title-brand-development

Your brand is as valuable as any of your company’s tangible assets, so you need to be confident that it will be managed with skill, care and expertise.

At Sonar, we help clients to create and launch a new brand, to reinvigorate an existing brand, or to evolve a brand for new products or new markets.

For some clients, this means creating a logo which captures and communicates the core brand values and applying it to corporate stationery. For other clients, it can mean every stage of the brand creation process, from generating a brand and sub-brands which work across different geographies and languages, to managing their complete corporate identity.

Sonar also ensures that the corporate identity is applied consistently across all media, taking into account the the limitations of each format. The identity must work digitally, for website design, online advertising and social media, and also in full colour for corporate brochures, stationery, sales literature, print advertising, point-of-sale and exhibition displays. By creating single- and two-colour versions of the logo we ensure that it will also be effective when screen-printed onto corporate incentives, signage, vehicle livery and even staff uniforms.

The creation of clear and realistic brand guidelines, on the use of colours, fonts, logo positioning, imagery and styling, ensures that brand integrity will not be compromised, when applied by different agencies or associate companies.

To see examples of brand development by Sonar click here.